WHAT: Whole Foods Market in Cambridge has signed on as a sponsor for Pablove Across America, The Pablove Foundation’s long-distance bike ride to fund pediatric cancer research and programs to improve the quality of life for children living with cancer. The 1000-mile ride will kick off from the Prospect Street location with a community breakfast for supporters, sponsored by Whole Foods Market, Iggy’s Bread of the World, Stonyfield Farms, Jim’s Organic Coffee, Dorset Cereals, and Nature’s Path Organics.

WHO: Fifteen cyclists will complete the first leg of the journey from Boston to Philadelphia. Local cyclists, families, and fans are invited to join the breakfast and cheer on the riders as they depart! Boston musician Jeff Darosa of The Dropkick Murphys will accompany cyclists as they ride out of Cambridge.

WHERE: Whole Foods Market Cambridge, 115 Prospect Street, Cambridge, MA 02139

WHEN: Saturday, September 29, 2012 – Breakfast Begins, 8am. Ride Departs, 9am.

WHY: Childhood cancer is the leading cause of death by disease in children and teens. Pablove Across America will follow a visit to Dana-Farber Cancer Institute where The Pablove Foundation has funded $150,000 in pediatric cancer research so far in 2011-2012. A $50,000 seed grant for research will be awarded to Dana-Farber on the starting line! Caring for their communities is a core value for Whole Foods Market. The natural and organic grocer is dedicated to supporting the non-profit groups and organizations that serve their neighbors and stakeholders.

AVAILABLE FOR MEDIA INTERVIEWS:
Jeff Castelaz, co-founder of The Pablove Foundation and lead cyclist
Jeff Darosa, musician, The Dropkick Murphys
Pete Sharon, Marketing Team Leader, Whole Foods Market

BACKGROUND ON THE PABLOVE FOUNDATION:
The Pablove Foundation is named after Pablo Thrailkill Castelaz, the son of Jo Ann Thrailkill and Jeff Castelaz and the little brother of Grady Gallagher. Pablo was six years old when he lost his valiant yearlong battle with bilateral Wilms Tumor, a rare form of childhood cancer. The mission of The Pablove Foundation is to fund pediatric cancer research and advances in treatment, educate and empower cancer families, and improve the quality of life for children living with cancer through hospital play, music and arts programs. For more information, visit pablove.org or follow Pablove on Facebook and Twitter.

ABOUT PABLOVE ACROSS AMERICA:
Pablove Across America began in 2009 when Castelaz, an avid cyclist, rode from St. Petersburg, Florida to Los Angeles in memory of his son Pablo. In three short years, Pablove Across America has raised over $1.2 million dollars for The Pablove Foundation, with riders logging over 6000 miles nationwide to raise awareness for pediatric cancer while supporting arts and play programs at thirteen pediatric hospitals across the country.

CONTACT:
Megan Rudebeck / The Pablove Foundation / 971-222-8103 / [email protected]
Pete Sharon / Whole Foods Market Cambridge / 617-492-0070